Market Intelligence for Superior Returns

Mercator Research, LLC

Mercator MarketVu®, a unique dataset of competitive-bid cash lease rates for farmland.

Given the recent volatility in land rents, it is becoming increasing difficult to determine current market rents. Mercator MarketVu is a subscription-based dataset—initially available for Illinois—which offers unparalleled insight into current cash rent market rates. In contrast to opinion-based surveys which often under report lease rates due to the influence of legacy leases, below-market rates negotiated between family members and other factors, MarketVu offers a timely quantitative, fact-based tool for uncovering the true market rent for your land by tracking the actual rates farmers pay for land during competitive-bid offerings.

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